I'm Yashwanth Kotha. I am a UI/UX Designer
As a seasoned UI/UX Designer, my expertise lies in developing enterprise-level SaaS products for B2B markets, with a deep focus on meeting the complex needs of large organizations. My career includes substantial experience with SHL, where my role as a Senior UX Designer allowed me to lead and excel in creating solutions tailored for enterprise clients. I specialize in conceptualizing and executing design strategies for feature-first products, with a keen emphasis on aligning with the regulatory requirements of target markets.
My work has directly contributed to the enhancement of Enterprise products that catered to markets across the globe, benefiting prestigious Fortune 500 companies such as PwC, Microsoft, and Amazon. This experience has honed my ability to understand and navigate the intricacies of B2B enterprise environments, ensuring the delivery of high-quality, impactful designs.
A highlight of my career was receiving the "UX Designer Of The Year Award-2019" in recognition of my outstanding work on the Microsoft Service Trust Portal (Compliance Manager), a workflow-based risk assessment tool. This project underscored my capacity to deliver exceptional UX designs that fulfill the strategic objectives of enterprise-level clients, establishing me as a leader in the field of B2B product design.
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/da6ba4a4-dbbd-47d5-bfd2-2be9bbd5c647/bac97256-f617-445d-b8d6-6df569a097d3/LinkedIn.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/da6ba4a4-dbbd-47d5-bfd2-2be9bbd5c647/bac97256-f617-445d-b8d6-6df569a097d3/LinkedIn.png" width="40px" /> LinkedIn
</aside>
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/da6ba4a4-dbbd-47d5-bfd2-2be9bbd5c647/71ae416b-9061-4d72-a76d-d8838113828b/Behancepng.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/da6ba4a4-dbbd-47d5-bfd2-2be9bbd5c647/71ae416b-9061-4d72-a76d-d8838113828b/Behancepng.png" width="40px" /> Behance
</aside>
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/da6ba4a4-dbbd-47d5-bfd2-2be9bbd5c647/e896ca0a-396e-4209-8e84-1389f6c6a28e/medium_logo_icon_187624.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/da6ba4a4-dbbd-47d5-bfd2-2be9bbd5c647/e896ca0a-396e-4209-8e84-1389f6c6a28e/medium_logo_icon_187624.png" width="40px" /> Medium
</aside>
<aside> 💬 Let’s chat
</aside>
<aside> <img src="/icons/save_red.svg" alt="/icons/save_red.svg" width="40px" /> Download My Resume
</aside>
(Please click on project title to view it in a new tab)
<aside> 🔥 UX Design Case Studies
</aside>
SignEasy Platform — Design Case Study
Swiggy Food Group Order — Design Case Study
Community Sports App — Design Case Study
“FYND” A Travel App — Design Case Study
<aside> 💻 Website & Landing Pages
</aside>
<aside> 🌐 External Portfolio Pages
</aside>
Professional Development
- Actively engaged in industry-specific webinars and workshops to refine expertise in design challenges and solutions.
- Dedicated to continual professional growth, focusing on advancements in UI/UX design within the B2B sector.
- Contributed to and learned from B2B-focused UX design communities, exchanging insights on enterprise product development and user experience strategies.
- Pursued targeted online courses and challenges to enhance skills in creating complex, enterprise-level solutions that meet the nuanced needs of clients.
Soft Skills
- Mastery of design tools such as Adobe XD, Figma, Sketch, Invision Studio, and Balsamiq, with a focus on their application in product development.
- Proficient in employing research methodologies tailored to the B2B context, including A/B testing, ethnographic studies, and usability testing, to drive evidence-based design decisions.
- Experienced in demonstrating the ROI of design initiatives to stakeholders through measurable usability improvements and user engagement metrics.
- Adept at wire-framing, journey mapping, and evolving product concepts into detailed wireframes and high-fidelity mock-ups, ensuring a seamless transition from idea to implementation.
Specialities
- Expert in simplifying intricate Enterprise Platforms, enhancing usability and accessibility for professional users.
- Excelled in data visualization for applications, turning complex datasets into clear, actionable insights for decision-makers.
- Highly skilled in designing intuitive user experiences and interactions that cater to the specific workflows and requirements of environments.
Problem-Solving Skills
- Specialized in identifying and addressing the unique challenges faced by B2B users, translating complex requirements into effective, innovative design solutions.
- Proven track record in tackling and solving intricate design problems, leveraging a mix of creativity, analytical skills, and a deep understanding of B2B user needs to enhance product usability and effectiveness.
UI/UX Design Mentor | DesignLab *June 2022 - Present*
At Designlab, I serve as a Design Mentor, where I guide and nurture the next generation of UX designers. My role involves providing personalized instruction, feedback, and support to students in their learning journey. I focus on helping them develop a deep understanding of design principles, practical skills, and creative problem-solving techniques. My commitment is to foster a positive learning environment, encouraging students to innovate and excel in the field of UI/UX design, preparing them for success in the dynamic world of design.
Senior UX Designer | SHL June 2022 - December 2023
At SHL, my role as Senior UX Designer was focused on elevating enterprise software experiences, leveraging deep insights into user behavior and regulatory requirements. My responsibilities included leading design processes from ideation through execution, engaging in thorough user research and conducting comprehensive requirements workshops. This work was essential for informing strategic product designs tailored for our diverse, global client base, including Fortune 500 companies like Microsoft, Amazon, and Apple.
Key Contributions:
- Spearheaded collaborative efforts with product owners and cross-functional teams to translate complex design concepts into clear, actionable deliverables.
- Utilized advanced tools for a broad range of usability tests to enhance product usability, ensuring intuitive experiences across all user touchpoints.
- Developed clear, user-friendly data visualizations and interfaces, significantly improving user experiences for clients in various sectors, including non-profit organizations.
- Played a pivotal role in mentoring junior designers and leading design initiatives, driving design excellence within the team.
